OUR MISSION.
To create memorable stays through personal, professional and warm service, taking care of every detail so that our guests feel at home.

HOTEL BOUTIQUE CALAS DE ALICANTE
About us
A versatile, welcoming and professional boutique hotel for leisure, business, health and sports stays, as well as small events. A place to stay, work, meet and enjoy Alicante in peaceful surroundings with personal attention.
In 2026 we are opening a new chapter, with a renewed image, as a four-star boutique hotel on Cabo de las Huertas.
To create memorable stays through personal, professional and warm service, taking care of every detail so that our guests feel at home.
To be a leading boutique hotel in Alicante, known for our warmth, quality and authentic approach to hospitality.
Hospitality, warmth, professionalism, teamwork, continuous improvement, innovation, sustainability and commitment to Alicante and its surroundings.
Discover our sustainabilityA getaway for two, a solo trip or a few days exploring the city. Or a working stay, a business trip or some time combining your professional life with life in Alicante.
If you are visiting for medical treatment, recovery or a wellbeing break, share your accommodation needs with our team so we can help prepare your stay.
Meetings, training sessions, seminars, association and community gatherings, sports and wellbeing groups or small private events. Tell us what you would like to organise so we can find the right space and proposal, while also caring for the rest of our guests at Calas.
Tell us what you needQUALITY AND DESTINATION




UPGESTUR, S.L. received a grant of €72,739, under file number DUM-030000-2023-147, to develop the project entitled “Innovación tecnológica y experiencia personalizada” (Technological innovation and personalised experience), as part of the “Última Milla” (Last Mile) digitalisation grant programme for tourism businesses for 2023, within the Recovery, Transformation and Resilience Plan, funded by the European Union – NextGenerationEU.
The project transformed Upgestur’s tourism management by integrating a Customer Data Platform (CDP) with its hotel property management system (PMS Sihot). This platform centralises customer data, enables advanced segmentation and personalises marketing activities, improving operational efficiency and the visitor experience. Additional digital solutions, such as smart access controls and food and beverage management, are also incorporated into a unified digital ecosystem.




A swim beneath the Alicante sky. Ask reception about opening times.
An outdoor space to enjoy the sunshine and meet as evening falls.
A breakfast offering with a range of options. Check the meal plan included in your booking.
The team is on hand throughout your stay with information to help you discover Alicante.
The hotel has private parking: add it to your booking, and it is free for club members.
We are a pet-friendly hotel: add the service to your booking and we will welcome your pet with its own welcome pack. It is free for club members.
Bicycle rental and a tools area. Discover the Cycling Friendly stay.
Rooms for team talks or stretching, with arrangements for groups on request.
Service provided by an external company. Ask the team about options and availability.
BEFORE YOU ARRIVE
The official website lists free Wi-Fi in the hotel and its rooms.
Yes: add the Pet Friendly service to your booking. It is free for club members.
Check arrival and departure times with reception. Early check-in and late check-out can be added to your booking, and they are free for club members.
The official website mentions accessibility facilities and a lift. Tell the team about your requirements to confirm a suitable room and spaces before booking.
Choose Alicante by the Mediterranean.